Resources

Guides, tools, and more.

website-architecture-template

How to Structure Your Website Layout

Create the perfect website layout structure with this helpful template. 

SWOT Analysis Template

Even the best ideas need a little planning. Get started on your next big idea with this idea mapping freebie.

Idea Mapping Template​

Even the best ideas need a little planning. Get started on your next big idea with this idea mapping freebie.

competitor comparison template

Competitor Comparison Chart

How do you stack up against your main competitors? Use this handy chart to find out.

Features vs. Benefits Template

Too often, people focus on the features of their products and services and not enough on the benefits. Use this template to help guide you through your content development.

SEO Checklist for Beginners

Are you just getting started with the basics of SEO? Try this SEO checklist to get your feet wet.

Content Marketing
Checklist

Your audience loves high-quality, valuable content. But are you delivering it? Use this checklist to help guide you through creating a piece that makes an impact. 

Message Map Template

How to Create a Message Map

Use the Message Map to develop your positioning statements, benefits, features, and proof points.

audience map template

How to Create an Audience Map

Use the Audience Map to help you gain a better understanding of your audience. Who are they? What do they need from you?

Define Your Brand's Purpose

Have a hard time rallying people around your business? Use this exercise to help define your brand’s why.

Discover Your Brand Positioning

What makes your business so great? How do you stand out from competitors? In this exercise, explore your brand’s positioning.

brand personality workbook

Brand Personality

Your brand is a living, breathing entity. Use this Brand Personality chart to help define your characteristics.