SEO isn’t just another industry buzzword. It’s a methodology to help you increase brand awareness, show up on search engines like Google, and ultimately drive traffic to your website.
In this article, you’ll discover how SEO can help you make an impact and drive results.
What is SEO?
Search engine optimization (SEO) is the process of improving web pages to make them more visible to search engines like Google, Bing, Yahoo!, and others.
Through this process, you can begin to rank for keywords that are relevant to your business or services helps people find you when searching online.
What are the Pillars of SEO?
While there are copious amount factors for SEO, they can ultimately be broken down into three core areas:
On-Page SEO focuses on content and what is visible to users on your web pages and elements that are only visible to search engines.
On-Page SEO factors include:
- Keyword Research
- Title Tags
- Meta Descriptions
- Alt Text
- Website Architecture
- And more
Off-Page SEO includes any activities that occur off your website to send traffic to your website.
Off-Page SEO factors include:
- Social Networking
- Social Bookmarking
- Local Listings
- Link Building
- Affiliate Marketing
- And more
Technical SEO includes anything that affects the performance of, visibility of, or how search engines access your site.
Technical SEO factors include:
- Speed Performance
- And more
Why Does SEO Matter?
SEO may seem like a chore at times, but it can also be your secret weapon to helping drive traffic to your website.
If your website is not optimized for search engines it will be much harder for searchers to find you. Why would someone click on an ad if they knew they could go directly to the site by typing it in their browser bar? They wouldn’t! With no ads showing up at all through organic searches, you’re losing out on potential customers. Why would they buy from you if they do not know who you are?
Guess What, SEO is not Dead
We often hear that SEO is dead, but that simply isn’t the case. Why would it be dead when there is still so much opportunity for success? Why wouldn’t a business want to capitalize on this great resource? It just means a higher level of competition and more difficult strategies to conquer. If it was easy, everyone would have a high-ranking website. The point here is that an optimized website makes people want to find you. And finding you means finding your products or services which will lead them to buy from you. That’s why organic search matters.
People are looking online for business or products every day. Why wouldn’t you want to capitalize on this opportunity by making it easier to find your website?