How to Choose a Brand Font

Every component of your brand’s identity can help convey who you are, what your style is, and what message you want to send to the world. That includes your font choice.

Not only can wrong types of fonts ruin your design, but they could also hurt how your company is perceived by customers. That’s why it’s crucial to choose wisely and understand what types of fonts best suit your brand.

In this article, we’ll go over the different types of fonts.

Type 1: Serif Fonts

Serif fonts are typefaces that have serifs, an extra stroke on the ends of their letterforms.

These types of fonts are viewed as professional and traditional that exudes sophistication and prestige. Because they’re easy to read when small, they’re also often used for book titles and other more wordy types of logos. 

Serif Fonts to try:

Types 2: Sans-Serif Fonts

Sans-serif fonts do not have decorative endings, which is how a letter’s stroke ends in serif types of fonts.

They’re generally viewed as modern, stylish, and trendy types of fonts that look good both large and small. Not only are they easy to read, but they also give a sense of being artistic and contemporary.

San Serif Fonts to try:

Type 3: Handwriting Fonts

Handwriting Script types of fonts have the same type of lettering as script or calligraphy. They’re created with quick, flowy, continuous lines that are often elaborately shaped and swirled, which gives them a soft and elegant appearance.

Because they’re so detailed, types of fonts like these are best used sparingly – otherwise, they risk looking too busy or distracting from the main focus of a design.

Handwriting Fonts to try:

Type 4: Display Fonts

Display types of fonts have a fun or playful personality which is great for injecting character into a design. These types of fonts are ideal for logos that need to communicate a message but want to do it in a more interesting way.

However, types of fonts like this should still be added thoughtfully as they can distract from the main focus of a design.

Keep these types of font personalities in mind when choosing types of font for your brand and you’re sure to make the right types of font choices.

Display Fonts to try:

Type 5: Monospace Fonts

Monospace types of font are types of font that have the same width, which makes them ideal for types of font pairing with code or technical diagrams. Because they don’t have varying types of font widths, types of font like these work best when paired with equal types of font-based content.

Monospace Fonts to try:

Need help choosing your Brand Font?

Are you just starting out on creating your brand identity and need help with your font selection? Let the creative professionals at Woods Creative help. Get in touch today.

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